
Seek a fresh outlook with Offbeat, subtle in shape yet confident and progressive in form.
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Confront the ordinary with Phenom, a fascinating exploration of lines and depth enriched by a soft gradient effect.
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Demand a different approach with Freethinker, an unconstrained statement of rapid movement and contrasting tones.
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INTRODUCING COUNTERCULTURE
A vigorous new collection that unapologetically pushes the boundaries of style and function.
CONTINUOUS FLOW WITH PATTERN & COLOR
Counterculture is rooted in three distinctive patterns paired with rich color variation found in each carpet tile. Create visual flow and define spaces from saturated to subtle and back again with complete ease.
WATCH INSTALLATIONWAYFINDING ABILITIES
The patterns and colors of Counterculture innately lend themselves to areas requiring wayfinding capabilities as well as social zoning needs. Switching between patterns or implementing a striking contrast between brights and neutrals will clearly express traffic flow and set spatial boundaries.




Counterculture - Milliken Floor Covering
MULTIFACETED COLORWAYS
OFFBEAT / PHENOM / FREETHINKER
Featuring seven rich neutrals and five dynamic brights, the colors offered in Counterculture encourage vigorous designs and intrinsic transitions. Select your favorite neutral, then intuitively frame and complement with your choice of bright.
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VIEW COUNTERCULTURE IN YOUR SPACE NOW!
Simply upload a photo from your device and let the Visualizer do the rest!
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Over a Century of Stewardship
At Milliken, sustainability is core to our culture. We hold ourselves accountable to the highest ethical standards; we derive our greatest satisfaction from creating innovations that help solve the worlds' problems at a human level - adding value to people's lives, improving health and safety, and making this world sustainable.


SUSTAINABILITY INFO
Counterculture is manufactured with WellBAC™ Comfort cushion backing, and is certified NSF-140 Gold with 43% pre-consumer recycled content by total product weight. Counterculture is also avaiable with our NSF-140 Platinum backing option. All Milliken modular carpets carry Environmental Product Declarations and Health Product Declarations, which contribute to LEED certification. Additionally, Milliken modular carpets carry Declare® transparency labels and comply with the Red List Imperative of the Living Building Challenge™.
SOCIAL ZONING